There is a bigger problem of our consumer-oriented lifestyle that is contributing substantially to killing the existing Natural resources and has become an important issue to be addressed to reach the goal of sustainability. The greedy business communication strategies and media-induced "Dil Mange More" attitude has to change sooner if we care about our future generations. Competition for resources (like jobs, assets, travel, power, etc.) has to become passion for saving resources.

Governments, Association and Individuals of credibility, have continuously assembled and voiced opinions that something out to be done to save the future life and our planet. Global Warming has been an issue within an agenda, in almost every global summit now-a-days.

It is about time, that we did this, unless everyone of us living today, every government in power, and every responsible organization wish to be accountable for the total extinction of the human species on earth.